WEST SHORE TAHOE

Website Development, Logo Design, Photography, Social Media Strategy, Content Creation, and Email Marketing 

With an outdated website and zero social media presence, West Shore Association's Board of Directors approached IDEAL WILD to take their organization's marketing from print mailers to the digital age and develop an online awareness of Lake Tahoe's West Shore.

Results: 

With a very limited budget, we rebranded the West Shore Association to West Shore Lake Tahoe, designed and developed a new website, and launched their Instagram, Facebook, and Twitter under @WestShoreTahoe. Given the limited budget, and not relying on paid social placements for reach and engagement, we developed their content and social media strategy to promote user-generated content with a goal to make the West Shore of Lake Tahoe a “must-see” destination. The #WestShoreTahoe campaign promoted the magical West Shore with stunning photography from visitors and united locals with an online community to share their experiences.

The West Shore Tahoe campaign was designed to leverage the area's beauty and surrounding nature while increasing user-generated content and engagement on social media. With over 7,000 posts associated with the hashtag, the campaign inspired locals and visitors to share their favorite West Shore experiences and their passion for the area through the branded hashtag, check-ins and location tags. 

In the first year, the Facebook page received 2.8M organic impressions and Instagram followers grew to over 6,000. In the second year, the Facebook page's organic impressions grew to 7.2M with 37,000 check-ins. Instagram followers reached 13,500.

Our team continues to manage the West Shore Association’s accounts with great success and growth, year over year. The Instagram account has grown to over 19.6K organically, while Facebook check-in’s have exceeded 58K. One important element to note, is that West Shore Association’s budget hasn’t allowed for boosting posts. Hence, all engagement in the following examples is completely organic.